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What I'm
thinking about.

Here are some of my latest thoughts on marketing, strategy, entrepreneurship, and productivity.

Mar 13 2026

Stop Selling and Start Asking

I’ve sat through hundreds of first calls with prospects and clients. And I can tell you, within the first ninety...

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Mar 13 2026

Managed Revenue Tells You Almost Nothing

Here’s what your leadership dashboard won’t show you: an AM managing $80k a month across four clients can...

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Mar 2 2026

Focused Pilot Over Giant Pitch: How to Win Without Losing Your Margin

When that game-changing half-million dollar account shows up on your doorstep, sometimes you’ve got to pass. Or...

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Mar 1 2026

Referrals Are a Liability: Why Your Agency Needs a Real Growth Strategy

I keep hearing agency leaders say “most of our new business comes from referrals” like it’s a badge...

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Feb 28 2026

System-Led vs. Strategy-Led: Why Your Agency Needs to Think, Not Just Do

You built an agency that runs. But it doesn’t think. It can ship a blog post, an email, an end-of-month report....

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Feb 27 2026

Content as Sawdust: How to Build a Content Engine From Work You’re Already Doing

Most agencies and consultants struggle with content creation because they treat it as a separate workstream. You need...

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Feb 26 2026

You Don’t Need a Documentation Initiative — You Need People Who Document

I’ve tried the top-down documentation rollout multiple times. Company-wide Notion buildouts. Mandatory SOP...

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Feb 24 2026

Where to Focus Your AI Adoption: A Practical Framework for Agencies

Every agency knows they need to adopt AI. Where to focus your investment is the hard part. I was in a conversation this...

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Feb 22 2026

Your Best Strategist and Your Best Ops Hire Are Rarely the Same Person

You’ve built a team of people who kill it at delivering — managing timelines, keeping clients happy, shipping...

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Feb 20 2026

People as Infrastructure: Why Your Agency Breaks When Key Players Leave

Your senior account lead just quit — and suddenly you realize they’re the only person who knows how your best...

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Jan 11 2026

How I Help Agency Leadership Teams Turn Plans Into Execution

I get asked a version of this question pretty often: what does it actually look like to work with me? This post is my...

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Dec 16 2024

Back to the Grind: Finding your authentic voice in an AI-driven world

In this comeback episode, Mack and Gary tackle the complexities of crafting...

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Dec 16 2024

The First 90 Days: The Ins & Outs of Onboarding to a New Marketing Team

In the latest episode of The Marketing Grind, Gary and Mack tackle the critical first 90 days in a...

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Dec 16 2024

The Upside of Empathy: Standing Out and Breaking Through in B2B Marketing

In this episode, Mack and Gary get real on empathy's make-or-break role in B2B marketing. They break down the...

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Dec 16 2024

From First Click to Closed Deal: Marketing’s Untapped Impact on the B2B Sales Pipeline

In this episode, Mack and Gary dive deep into the crucial role marketing plays across the full B2B sales pipeline. They...

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Dec 16 2024

The Zero Click Revolution: How Empathetic Content is Transforming B2B Marketing

Alright, let's talk about the "zero click revolution" that's been shaking up the B2B marketing world. In this episode,...

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Jan 2 2023

How to Get 1% Better in 2023

From work and family to health and play, here’s my plan to make the most of...

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Jun 16 2020

Should you auto-syndicate posts across social media platforms? | The Marketing Grind QUICKIE

In this episode, Mack and Gary talk through the pros and...

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Jun 11 2020

Where’s the best place to host your content? | The Marketing Grind – Ep. 3

In episode 4 of The Marketing Grind, Mack and Gary talk about what you need to think...

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Jun 2 2020

Why you should develop a show as part of your content strategy | The Marketing Grind – Ep. 2

In episode 2 of The Marketing Grind, Mack and Gary talk about why they...

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Jun 2 2020

Welcome to The Marketing Grind with Mack & Gary | Episode 1

Welcome to episode 1 of The Marketing Grind where brothers & marketers, Mack Magnone and Gary Magnone...

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